At first glance, it might seem like these two platforms couldn’t be more opposite.

LinkedIn is known for its professionalism and buttoned-up approach, while Reddit is often seen as the wild child of social media. In reality, this mullet of a combo – business in the front, party in the back – goes together well. How? One informs the other; they’re flipsides of the same coin. They complement each other.

LinkedIn represents the analytical and polished side of your online presence, while Reddit represents the impulsive and unfiltered side that tells it like it is.

Tap into Reddit’s Open Communities

The nature of Redditors to speak freely is a big part of why the platform is so engaging. Add in the seemingly endless amount of subreddits, and what you end up with is the ability to find passionate niche communities that can tell you precisely what drives action for your product or service. That’s why marketers often head to Reddit for honest, deep insights that are downright tough to get anywhere else. Insights that inform and shape content strategies. Now there’s an easier way to harness those conversations and enhance your LinkedIn copy in a way that suits the platform and motivates your audience.

A/B Test LinkedIn Posts and Ads using Reddit

First, what does “A/B Test LinkedIn Posts and Ads using Reddit” actually mean in practice? Think of Reddit conversations as the way your community (and potential user or client base) is actually talking about their needs and, in turn, how you could be the solution. A/B testing using Reddit means engaging with Reddit users, trying out different copy variations and seeing which ones catch attention and drive engagement while getting feedback that helps you tailor the tone and message to LinkedIn.

It’s a simple 3 step process:

-- 1 -- Choose relevant subreddits and communities

-- 2 --Submit and rate the copy you or your team create

-- 3 -- Analyze how each version performs using the Resonance Score and audience analytics; refine and retest the top-performing ones to further enhance impact.

Risk-free Testing –No Added Cost, No Additional Time

You might be thinking, “But wait, doesn’t that take a lot of time?” or maybe, “We can’t afford the cost of A/B testing ads on multiple platforms.” Not really. With CulturePulse, you get instant insights at a cost that’s far below other A/B testing platforms. Here’s the twist: rather than pricey ad buys and the time it takes to get meaningful test results, we’ve created digital replicas of Reddit’s communities. Those digital twins are based on psychological profiles created from real data and therefore have the same beliefs and values as your audience – plus they return answers immediately. Run tests and refine your copy until it scores high enough and only after that buy ads and run your newly optimized messages.

Try CulturePulse Today – For Free

The only risk is in not giving it a shot, especially since we’re offering a 30-day trial of our Premium plan. Sign up now and start improving the effectiveness of your LinkedIn content.