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“CulturePulse gives us a better understanding of what drives our client’s audiences, what catches their eye, and what we can do to create the most engaging content for them.”


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How CulturePulse helped a community manager stop misinformation from spreading on Reddit

Relax, this isn’t going to be the 10,000th think piece on what’s happening at Twitter. As a marketer and advertiser on the platform, the bottom line is this: Your audience is on Twitter and you need to deliver the content that’s most likely to connect with them. You only grow when your message resonates. That’s it, that’s all. But your mind might be drifting to this question, “if Twitter keeps changing, how do I keep up?” By using a tool that does the keeping up for you. <h2>Ignore the Noise – Focus on the Conversations and Behavior that Matter</h2>Our new Twitter module only cares about conversations and the behaviors that motivate them. Despite the policy changes, name changes, algorithm changes and whatever else might change on the platform, the thing to keep in mind is that it’ll always be a place for conversations. And as long as Twitter (or X as it’s now known) has<a href="https://backlinko.com/twitter-users#daily-active-users" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://backlinko.com/twitter-users#daily-active-users" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">206 million daily active users</a> worldwide – 37 million in the US alone – you’ll want to be in that space. Ensuring you’re joining the conversation your audience is actually having though is what matters. The rest is noise. So, how do we stay on top of that for you? By continuously analyzing all the real text in the Twitter communities that matter most to you. Whether it’s marketing, fintech, sustainable living or another community, we analyze them across 93 different dimensions to create a rich, detailed, digital version of your audience – aka a<a href="https://culturepulse.ai/lexicon/digital-twin" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://culturepulse.ai/lexicon/digital-twin" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">digital twin</a>. A twin that mirrors the exact beliefs and values of your target audience. A 100% match with the psychological profile of your market.<h2> </h2><h2>A/B Test Content Against Real Twitter Communities – Without Showing Real Users</h2>Wait, what? Sounds contradictory. It’s not an oxymoron though. That digital twin mentioned above functions as a representation or proxy for your real audience because it’s built around all of their real thoughts and behaviors, which makes it the perfect tool to test messages against. No more guessing if something is going to land or create engagement. Now you can predict it. When you run that multivariate test, you’ll get Resonance Scores that allow you to better shape your content to better align with your people. What a time to be alive, right? Here’s how it works, step by step:1. Choose a Twitter community that matches your audience2. Add the content you or your team create; test as many versions as you’d like3. See how each version performs using the<a href="https://culturepulse.ai/lexicon/resonance-score" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://culturepulse.ai/lexicon/resonance-score" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Resonance Score</a> and audience analytics; refine and retest to improve impact Once you’ve got the copy where you want it, go ahead and post. If it’s an ad, you can feel more confident in committing to that ad buy. <img src="https://culturepulse-web.s3.us-east-2.amazonaws.com/Screenshot_2023_07_27_at_16_56_01_1353c09e40.png" alt="Screenshot 2023-07-27 at 16.56.01.png">﻿<h2>No Risk + No Added Cost + No Added Time = A No Brainer</h2>We already covered how the digital twin eliminates risk, but what about time and money? A/B testing is notoriously expensive. More importantly, it takes time to get actionable results. Not anymore. With CulturePulse, the insights from the A/B tests are instant because the digital twin allows us to test your entire audience immediately. No need to buy ads, run them and wait for results. (Sidenote, if you need help writing your content, our AI writer can generate and optimize your Twitter copy – it’s included in our free trial 😉) That does away with the time spent on testing and the associated costs. <h2>Try CulturePulse Today – For Free</h2>There’s no time like the present to elevate your Twitter game, especially since we’re offering a 30-day trial of our Premium plan with the code FREE30. <a href="https://app.culturepulse.ai/auth/register" rel="noopener noreferrer" target="_blank" style="background-color: transparent;">Sign up</a> now and make sure your tweets sing with your audience.

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How to Stay Consistent in Twitter’s Sea of Change

Integrations are the secret sauce to solving additional user problems without having to develop the solutions in-house. You don’t want to be the jack of all trades and master of none after all; API integration is a simple way to add value and keep your customers satisfied. And the right additions to your software do add value, to the point that the sum can be greater than its parts. Think of integrations as what makes 2+2=5. It’s part of why the Google Suite is so powerful; tools that already work seamlessly with one another and can easily connect to others make work and life even easier for millions. Or why <a href="https://apps.apple.com/us/app/threads-an-instagram-app/id6446901002" rel="noopener noreferrer" target="_blank" style="background-color: transparent;">Threads</a> was able to gain 100+ million users in less than a week – direct integration with Instagram. <h2>What can the CulturePulse API do for your users?</h2>In a couple of words: a lot. Whether it’s finding the perfect influencer for a campaign, unearthing deeper insights from online discussions their audience is having or predicting whether ads will connect with their target audience (and plenty more), there’s so much users can tap into with CulturePulse under the hood. <h2>CulturePulse API Use Cases</h2>For the sake of keeping things brief, we’re only going to touch on a few examples here; if you’re curious about what else our API can do, though,<a href="https://culturepulse.ai/contact" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://culturepulse.ai/contact" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">reach out to us</a>. Resonance Score endpointThink of this as built-in text optimization. A<a href="https://culturepulse.ai/lexicon/resonance-score" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://culturepulse.ai/lexicon/resonance-score" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Resonance Score</a> is a grade that predicts how well a message connects with a target audience. We get to that single, unified metric by testing each message users create against 93 different dimensions of their audience to get a deep understanding of what aligns with them. Even better, it’s a<a href="https://culturepulse.ai/lexicon/digital-twin" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://culturepulse.ai/lexicon/digital-twin" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">digital twin</a> audience, so there’s no risk of a half-baked ad going live. Why is this helpful?When it comes to perfecting ads, you’ve only had one option in the past: A/B testing. The problem is A/B testing is expensive, and it only gets pricier as you test to larger and larger segments of your audience. And it takes time; you can wait weeks before you have meaningful results to work with. With CulturePulse integration, users can skip the wait while saving a fortune on their ad spend in the process. ﻿<img src="https://culturepulse-web.s3.us-east-2.amazonaws.com/Blog_Thumbnail_v2_c4fb15f133.jpg" alt="Blog Thumbnail v2.jpg"> Influencer endpointFind the perfect influencer using data, not a hunch.The Influencer endpoint has three core features: Audience Insights, Content Analysis and Sentiment Analysis. Audience insight lets you dig into followers' beliefs, values, interests, and behavior patterns. Content Analysis breaks down an influencer’s content to see who aligns perfectly with your brand image and messaging. Sentiment Analysis helps you determine which influencer might resonate with your target market best. ﻿<img src="https://culturepulse-web.s3.us-east-2.amazonaws.com/Script_Famous_Actor_1_and_2_1_53ba62a4cc.jpg" alt="A chart showing which of two actors would be best for a role"> Topic Analysis endpointDemystify online discussions and uncover insights with ease. With Topic Analysis, you can quickly pinpoint the latest trends and discussions happening across social media platforms, news articles, blogs &amp; forums. On top of that, you can determine the overall sentiment associated with those specific topics or conversations. The ability to understand whether attitudes are positive, negative, or neutral helps you gauge public opinion toward your brand, products, or industry. ﻿<img src="https://culturepulse-web.s3.us-east-2.amazonaws.com/Communities_Insights_f7ea0097f5.png" alt="CulturePulse communities insights shown in red and green circles.png"> <h2>Let’s Link Up</h2>Software is all about solving problems, and integrating the solutions your users are seeking into your existing tools allows you to become even more of a one-stop shop. Contact our sales team at <a href="https://culturepulsebackend.azurewebsites.net/admin/content-manager/collectionType/api::page.page/hello@culturepulse.ai" rel="noopener noreferrer" target="_blank">hello@culturepulse.ai</a> to learn more about enhancing your software with CulturePulse integration today.

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Allow Users to do More with API Integrations

Is that post you’ve spent all that time crafting going to land? Will it resonate with your audience? You might have a gut feeling that it’s in alignment, but is that good enough? Worse yet, what if you’re low on time and need to get something out in a pinch? Good enough is, unfortunately, all you can hope for. Sure, you can use other tools to quickly generate a post, but you’re still missing something. Insights that allow you to improve your posts and ensure they connect – no matter the platform. <h2>Use AI to Generate and Optimize Social Content</h2>Whether it’s for LinkedIn, Facebook, Instagram or any other social network, you now have the power to both create and enhance your posts using AI.All you need to do is enter a few specifics:<ul><li>Choose the platform you’re posting on</li><li>Decide on the tone of voice</li><li>Add the details of what your post is about</li><li>Select the interest that matches your audience</li></ul>Then let our ChatGPT integration get to work quickly, generating your content. <img src="https://culturepulse-web.s3.us-east-2.amazonaws.com/Screenshot_2023_07_19_at_10_20_49_675886640f.png" alt="Screenshot 2023-07-19 at 10.20.49.png" style="font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; font-size: 13px; font-family: Helvetica, Arial, sans-serif;">﻿<h2>Different Platforms Require Different Content</h2>Of course, your Twitter post has to be different from your Reddit post, even if on the same exact topic. Each platform is its own ecosystem, and what you add to one may turn off your audience on another. Different platforms require content that has a different tone and different language. In other words, choosing the platform you’re generating content for matters. See what we mean:A: TwitterB: TikTok <img src="https://culturepulse-web.s3.us-east-2.amazonaws.com/Screenshot_2023_07_19_at_08_44_10_414644b82f.png" alt="Screenshot 2023-07-19 at 08.44.10.png"><h2> </h2><h2>How Does Optimization Work?</h2>First, we test your message against the Reddit communities that line up with your audience. Rest assured; your posts aren’t shown to actual Reddit users, though. We’ve created<a href="https://culturepulse.ai/lexicon/digital-twin" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://culturepulse.ai/lexicon/digital-twin" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">digital twins</a> of those communities which have the same beliefs, values, and psychological profiles. Why Reddit though?Reddit is the home of open and unfiltered communication, which makes it the perfect place to get honest insights into what your customers are really thinking. What you’ll see after you generate your posts is a straightforward<a href="https://culturepulse.ai/lexicon/resonance-score" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://culturepulse.ai/lexicon/resonance-score" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Resonance Score</a> which shows how well they align with your audience. The higher the better. On top of that, you can utilize detailed sentiment, audience, and topic analysis to further tweak the post and retest as needed in a safe environment. <img src="https://culturepulse-web.s3.us-east-2.amazonaws.com/Screenshot_2023_07_19_at_10_14_08_e2f16d3720.png" alt="Screenshot 2023-07-19 at 10.14.08.png"> <h2>Predict Which Posts Will Connect and Improve Engagement</h2>With CulturePulse, you’re getting more than just a quick AI-generated social media post. It’s content that’s both in tune with the platform you’re planning to post on and your audience, which leads to stronger engagement. Kiss the guesswork goodbye and say hello to a streamlined way to create (and optimize) copy and connect with your audience. Try CulturePulse today – for free!<a href="https://app.culturepulse.ai/auth/register" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Sign up now</a> using promo code PH30 and get a free 30-day trial of our Premium plan.

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How CulturePulse helped a community manager stop misinformation from spreading on Reddit

How to Stay Consistent in Twitter’s Sea of Change

Allow Users to do More with API Integrations

Social Media Posting Without the Guesswork

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