Spoiler: sentiment analysis is not enough to confidently understand your audience’s behavior. And in the ever-evolving world we live in, deep understanding is critical for improving everything from engagement to conversion. Enter CulturePulse—a tool that takes you beyond mere sentiment and opens up a world of dimensions that paint a crystal-clear picture of your community. In this blog, we'll introduce you to the concept of dimensions, why they’re the key to ensuring your content connects, and how to use them.

Problem: People Are More Than Positive, Negative or Neutral Emotions

Though handy and employed by the likes of Microsoft, Google, and IBM, sentiment analysis falls well short of unraveling the intricate tapestry of beliefs and motivations that truly move people to action. We’re complex animals it turns out! Not to mention, sentiment analysis hinges on historical data (read: old), meaning it fails to keep up with rapidly changing behaviors and trends. Not ideal for making decisions.

Solution: Understand the Beliefs that Drive Behavior

Belief systems, on the other hand, change far less frequently, offering more reliable and up-to-the-minute analysis of your audience. Think about it: how often do your core beliefs really shift? With CulturePulse, you get a richer, deeper dive into what makes your community unique and what motivates their actions. Say goodbye to superficial insights and hello to a more profound understanding of your audience. Analysis across 93 dimensions allows our algorithm to decode beliefs and predict behavior with a >95% correlation to real-world outcomes. In other words, it’s pretty dang accurate.

Hold On, What’s a Dimension?

Think of it as a specific, measurable characteristic that provides profound insights into the traits and preferences that spur your audience into action. Dimensions are the building blocks of a comprehensive understanding of your community.

The More Dimensions, the Clearer the Picture

93 vs 1. That’s what you’re looking at with sentiment analysis vs. nearly 100 dimensions that cover a wide expanse of human behavior and experience. The dimensions fall into more than a dozen categories; let's take a closer look at a few of them:

Psychological Certainty

The degree of confidence and conviction your audience has and how easy or difficult it is to persuade them. By understanding psychological certainty, you can tailor your messaging to either reinforce existing beliefs or gently nudge your community toward new perspectives.

Personality

Insights into how your audience scores on each of the Big Five personality traits—Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism (OCEAN). Together, these traits paint a clearer picture of what motivates someone, so tailoring your messaging to match specific personality traits can significantly improve its resonance.



Moral Concerns

Signals that define an audience's political position, particularly concerning authority, fairness, harm, ingroup loyalty, purity, and liberty. Understanding your audience's moral concerns can help you craft messages that align with their values and beliefs, creating a stronger connection and more robust engagement.

This is just a tiny glimpse of the tools CulturePulse equips you with to decode your audience's beliefs and motivations, helping you create messages that truly resonate.

How to use dimension analysis in the real world

Data and dimensions are great but how do you transform them into actions that help activate and inspire more of your community? For starters, with the CulturePulse API, you can plug in your audience data and interact with any dimension individually, which means highly specialized analysis of the exact traits that push the right buttons with your community.

Here’s what it looks like in practice:

• Tailor content to specific personality traits
• Speak to cultural and political alignment
• Enhance persuasion and certainty
• Craft moral and ethical messages
• Refine gender-specific marketing
• Foster inclusive social dynamics
• Connect with personal values

The list goes on.

Understand your audience on a deeper level

If the goal is to connect, it’s time to move past mere sentiment.

Why only work with positive, negative, and neutral when you can tap into the whole inner world of your community with CulturePulse? Contact our sales team at hello@culturepulse.ai to learn more about enhancing your software with CulturePulse integration today.