Integrations are the secret sauce to solving additional user problems without having to develop the solutions in-house. You don’t want to be the jack of all trades and master of none after all; API integration is a simple way to add value and keep your customers satisfied. And the right additions to your software do add value, to the point that the sum can be greater than its parts. Think of integrations as what makes 2+2=5. It’s part of why the Google Suite is so powerful; tools that already work seamlessly with one another and can easily connect to others make work and life even easier for millions. Or why Threads was able to gain 100+ million users in less than a week – direct integration with Instagram.

What can the CulturePulse API do for your users?

In a couple of words: a lot. Whether it’s finding the perfect influencer for a campaign, unearthing deeper insights from online discussions their audience is having or predicting whether ads will connect with their target audience (and plenty more), there’s so much users can tap into with CulturePulse under the hood.

CulturePulse API Use Cases

For the sake of keeping things brief, we’re only going to touch on a few examples here; if you’re curious about what else our API can do, though, reach out to us.

Resonance Score endpoint

Think of this as built-in text optimization. A Resonance Score is a grade that predicts how well a message connects with a target audience. We get to that single, unified metric by testing each message users create against 93 different dimensions of their audience to get a deep understanding of what aligns with them. Even better, it’s a digital twin audience, so there’s no risk of a half-baked ad going live.

Why is this helpful?

When it comes to perfecting ads, you’ve only had one option in the past: A/B testing. The problem is A/B testing is expensive, and it only gets pricier as you test to larger and larger segments of your audience. And it takes time; you can wait weeks before you have meaningful results to work with. With CulturePulse integration, users can skip the wait while saving a fortune on their ad spend in the process.



Influencer endpoint

Find the perfect influencer using data, not a hunch.

The Influencer endpoint has three core features: Audience Insights, Content Analysis and Sentiment Analysis. Audience insight lets you dig into followers' beliefs, values, interests, and behavior patterns. Content Analysis breaks down an influencer’s content to see who aligns perfectly with your brand image and messaging. Sentiment Analysis helps you determine which influencer might resonate with your target market best.



Topic Analysis endpoint

Demystify online discussions and uncover insights with ease. With Topic Analysis, you can quickly pinpoint the latest trends and discussions happening across social media platforms, news articles, blogs & forums. On top of that, you can determine the overall sentiment associated with those specific topics or conversations. The ability to understand whether attitudes are positive, negative, or neutral helps you gauge public opinion toward your brand, products, or industry.



Let’s Link Up

Software is all about solving problems, and integrating the solutions your users are seeking into your existing tools allows you to become even more of a one-stop shop. Contact our sales team at hello@culturepulse.ai to learn more about enhancing your software with CulturePulse integration today.