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Tailor content to your audience
Now marketing and product teams can go beyond behavior analysis and predict what drives their customers. Test various types of creative and tailor content to speak to different audiences in the most effective way to increase reach and conversions.
Gather
Gather CRM and social media data, or other text sources to analyze the texts your audience writes in a natural setting, where they are their true selves. Get the most precise overview of their beliefs.
Analyze
Analyze your audience’s core beliefs and identify personalities to speak directly to them. Find audiences that the message would resonate with the most and that can spread the message the fastest.
Predict
CulturePulse provides the key psychological and cultural insights you need, ethically and straightforwardly. You can then use this information to serve your customers, without sacrificing their trust in your brand.
Measure twice, publish once
A/B test your content against digital twin audiences from your social media platforms of choice. Yes, even Reddit. Next, fine-tune your messaging with your Resonance Score and publish to your users only when it’s a perfect fit.
Predict consumer behavior. Don’t guess.
Connect with and reach potential consumers — even biased ones — who could be lifetime buyers, one-time buyers, good brand ambassadors, and more with >95% accuracy.
Speak to your market’s good vibes and bad
Align your messaging with how your market vibes. All of it, the good, the bad, the happy, and sad, and everything in between by measuring it against 50+ psychological and cultural categories.
Find the signal through the noise
Millions of conversations are happening right now in your market. Find out the most important topics in your community and join the discussion.
Driving socially sustainable advertising into the future
40+ languages
Instant functionality using over 40 languages - without the need for historical training data.
50+ categories
Goes beyond sentiment and includes emotion, personality, morality, social factors, finances, inclusivity, and 50+ other categories.
>100x more efficient
>100x more efficient than traditionally used behavioral models.
30 years of research
Technology-based on decades of cognitive, psychological, and cultural research.
>95% accuracy
Achieves high levels of accuracy that meet statistical standards in clinical research settings.
Understand complex concepts
You don't have to be a data scientist or an anthropologist to understand our analysis. We've distilled all the important insights into a simple dashboard.
API access
Currently, CulturePulse provides access to its enterprise clients via an API that can accept any unstructured text or up to 3MB.
Safe & multicultural
CulturePulse works in 49 languages. All data is protected under EU laws. We follow the EU guidelines for trustworthy AI.
What's new
How to Study Culture Online in an Age of Social Media and Big Data
Rethink How You A/B Test With CulturePulse AI
Make Your Messaging Resonate
As a social psychologist, I have been fascinated by the cognitive underpinnings of forgiveness and how it plays out in post-conflict societies. Working together with CulturePulse team on this research is an exciting and inspiring experience. By applying their computational expertise the project has become richer and the potential policy outreach has become so much wider.
CulturePulse technology helped me discover key insights in my research on COVID-19 vaccine hesitancy. Working with the CulturePulse team has been a fantastic experience, opening up new possibilities for my scientific work.”
As a social psychologist, I have been fascinated by the cognitive underpinnings of forgiveness and how it plays out in post-conflict societies. Working together with CulturePulse team on this research is an exciting and inspiring experience. By applying their computational expertise the project has become richer and the potential policy outreach has become so much wider.
CulturePulse technology helped me discover key insights in my research on COVID-19 vaccine hesitancy. Working with the CulturePulse team has been a fantastic experience, opening up new possibilities for my scientific work.”
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