Make your message resonate
Go beyond behavior analysis and predict what drives your customers. Start with WHY to craft the content that syncs perfectly with their beliefs. Make your audience vibe with your messaging.
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Tailor content to your audience
Now marketing and product teams can go beyond behavior analysis and predict what drives their customers. Test various types of creative and tailor content to speak to different audiences in the most effective way to increase reach and conversions.
Gather
Gather CRM and social media data, or other text sources to analyze the texts your audience writes in a natural setting, where they are their true selves. Get the most precise overview of their beliefs.
Analyze
Analyze your audience’s core beliefs and identify personalities to speak directly to them. Find audiences that the message would resonate with the most and that can spread the message the fastest.
Predict
CulturePulse provides the key psychological and cultural insights you need, ethically and straightforwardly. You can then use this information to serve your customers, without sacrificing their trust in your brand.
Beliefs drive behaviors
Many AI algorithms try to predict human behavior. CulturePulse gives you insights into your target audience's motivations so you can more accurately forecast their responses to your messaging.
Embrace empowered writing
Get suggestions on what words and phrases will resonate best with your audience. Empower your creative with clear insights into customers' purchase decisions.
Measure twice, publish once
Leverage psychologically accurate digital twins of your audience to A/B test your message and optimize its resonance. Test your content without showing it to your real audience.
Driving socially sustainable advertising into the future
40+ languages
Instant functionality using over 40 languages - without the need for historical training data.
50+ categories
Goes beyond sentiment and includes emotion, personality, morality, social factors, finances, inclusivity, and 50+ other categories.
>100x more efficient
>100x more efficient than traditionally used behavioral models.
30 years of research
Technology-based on decades of cognitive, psychological, and cultural research.
>95% accuracy
Achieves high levels of accuracy that meet statistical standards in clinical research settings.
Understand complex concepts
You don't have to be a data scientist or an anthropologist to understand our analysis. We've distilled all the important insights into a simple dashboard.
API access
Currently, CulturePulse provides access to its enterprise clients via an API that can accept any unstructured text or up to 3MB.
Safe & multicultural
CulturePulse works in 49 languages. All data is protected under EU laws. We follow the EU guidelines for trustworthy AI.
What's new
What is Resonance?
Marketing is about Memory
Using CulturePulse with News Streams to Understand Conflict and Forgiveness
As a social psychologist, I have been fascinated by the cognitive underpinnings of forgiveness and how it plays out in post-conflict societies. Working together with CulturePulse team on this research is an exciting and inspiring experience. By applying their computational expertise the project has become richer and the potential policy outreach has become so much wider.
CulturePulse technology helped me discover key insights in my research on COVID-19 vaccine hesitancy. Working with the CulturePulse team has been a fantastic experience, opening up new possibilities for my scientific work.”
As a social psychologist, I have been fascinated by the cognitive underpinnings of forgiveness and how it plays out in post-conflict societies. Working together with CulturePulse team on this research is an exciting and inspiring experience. By applying their computational expertise the project has become richer and the potential policy outreach has become so much wider.
CulturePulse technology helped me discover key insights in my research on COVID-19 vaccine hesitancy. Working with the CulturePulse team has been a fantastic experience, opening up new possibilities for my scientific work.”
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